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About Us

Direct Persuasions originated from its owner seeing a need for quality, custom-logo dealer apparel over nineteen years ago.  Our goal is simple --give customers exactly what they want, how they want it, at the lowest prices.  We are committed to providing quality merchandise and backing it up with quality service to the automobile dealer industry, a growing number of other industries, and are, proudly, an official General Motors licensee.

At Direct Persuasions, we listen to our customers so in 2004, we launched a new catalog and website focused on what customers said they wanted to see.  The diversity and selection of apparel, such as colors, manufacturers and styles, means customers can take advantage of a wide selection at the lowest prices that only an operation of our scale and experience can offer.  Additionally, our embroidery is done in-house by our employees, which allows us control over quality and production of custom logos.  And our prices are way below retail, and unequaled on the internet, even including embroidery.

It's all about you

CHOICES:  At Direct Persuasions we provide as many choices as possible and let you, the customer, make the decisions.  You decide on typestyle, lettering size and placement of your logos.  Our designers will lay out numerous options to select from -- at no additional cost.  At Direct Persuasions our customers are able to specify thread colors for each and every item in their order.  Our goal is to give the customer what they want.

DON'T PAY FOR WHAT YOU DON'T NEED:  Many of our customers love to treat themselves to a shirt or two with no embroidery for their weekend wear.  Since there are no hidden charges for the cost of "free" embroidery you can buy logo-free wear at a great price.  At Direct Persuasions you know exactly how much you are paying for your apparel and how much you are paying for your embroidery.

Experienced & Friendly Staff

Each of our customer service representatives has at least eight years experience in the dealer apparel industry.  They are personally knowledgeable of the products and manufacturers featured in our catalog and are happy to assist you with your apparel selection and purchase.  After speaking with them you will be assured that your business is truly appreciated.  At Direct Persuasions the answer is "Yes, we can do that for you."

Mission Statement

Satisfying our Customers . . .  By being the Leading Provider of Embroidered Apparel in the USA through Product Quality and Service Excellence.